Seo Friendly Domains
Choosing the right domain names can enhance your chance of getting up in the search engines. To do this, you will need to choose keywords and place them in your domain name. Keywords are those terms that web users search for in order to find information, products or services much like yours on the internet.
Beyond just using keywords in your domain name, choosing very specific keywords should be a focus. For example, the domain name www.fastcars.com.au encompasses the keywords of "fast cars", but if you think about it, this is a very vague topic that many other sites might also be using. By choosing something more specific, such as www.fastminicoopers.com.au if that is what the site focuses on, your site will become more popular for targeted searches. This helps web users find certain information much easier when they do not have to sift through loads of vague text in the process.
When deciding on the right domain name for a business, most of the time the name of the business itself is the proper choice. However, sometimes it is possible to find that your business name domain is already registered or just too long. In these cases, it may be wise to go with some keywords for the domain name instead of an abbreviation that a web user might not remember or understand. So, if your business is actually called "Bill's Fast Mini Coopers and More" but the domain www.billsfastminicoopersandmore.com.au seems too long, perhaps going with the main focus of www.fastminicoopers.com.au is a better choice.
Even if you are happy with just using your business name as the exact domain name, if the opportunity to purchase a keyword domain that works for your business should arise, purchasing it in order to help promote your business from every angle is a great idea. With the internet, people often start off with a simple search for the product or service keywords to find a business, not the other way around. Therefore, having a domain that can be more easily targeted for the specific keyword which then directs people to your main business website can help your online presence.
For more information on domain names and whether to go for an seo friendly domain or a branded approach see the most potential and most ideal domain names sections of our site.
Section 5 > Is my domain name available?
Domain Names
- Whois
- Domain Parking
- Name Servers
- Transfer Domain Names
- Expired Domain Names
- URL Forwarding
- Subdomains
Choosing a Domain
- Keep It Short
- Dot What?
- Use Keywords in the Domain
- Avoid Trademarked Names
- Already Registered?
